Through our Living Brand process we revealed Pioneer’s values, which became the foundation for creating the brand. The logo and identity represent the entrepreneurial spirit that drives everything Pioneer do. The design depicts a modern, stable, premium business that keeps things simple, with clean, easy to digest content. The red box represents the entrepreneur’s singular focus.
DRIVING GOOD TRADE
To help stimulate business, we redesigned their reception as a private members’ club feel, complete with drinks, food and service. With a 2,500% increase in monthly visitors, their underwriters were face to face with more brokers more often. We also set up an event with Bob Geldof as guest speaker, and created the Be Fearless campaign as a pure expression of their entrepreneurial spirit.