Building A Living Brand
We identify and articulate the thing that is unique about you, and show you how you can use it to guide every aspect of your business. So that it’s not so much that your business has a brand. But rather than your brand has a business.
When you allow your brand to direct everything, decision making becomes simpler, aligning people becomes easier, and business moves faster.
A living brand means going beyond creating a logo and identity, beyond designing collateral and stationery or a website – crucial as they all are. It means having a vision for your business – a belief system – that is embedded in the hearts and minds of your people. After all, they are the embodiment of your brand. The ones who take it to market, who interact with your customers, who deliver the service, the product, the promise.
A living brand reaches right through your organisation and out into the marketplace. It’s real. It lives.
As part of creating a living brand for Pioneer we redesigned their reception as a private member’s club, complete with a lounge style meeting area and a host serving snacks and refreshments. The change of environment, which supported the entrepreneurial essence of the brand, resulted in on-site broker meetings going from 16 per month to over 400.
Making Things Really Clear In Just Two Weeks
Meet Carl Jung. He helps us define your brand persona.
Our proven strategic process gives you the insight and infrastructure you need to make your difference crystal clear to everyone who comes into contact with your brand. We work with you to define your:
- brand vision, which includes brand persona, brand values, mission statement and strapline
- value proposition, where we identify and articulate your differentiators
- 20 second pitch that enables everyone in your business to give a powerful introduction to who you are, what you do, and why you do it
Brand Vision: Our True North
This is the Brand Vision for Free Partners. It’s the compass for our business. It informs and guides all our strategic decisions. From the services we offer to the operations behind them to the team delivering them. Aligning business actions as well as individual behaviours with the master vision ensures an authentic expression of the brand, and delivers the intended value to employees, customers and shareholders.
Our value proposition
Identifying and articulating the things that make your offer different is crucial if you want to have something different to say. Our value proposition gives you just that.
The 20 Second Pitch
We are a brand, marketing and business development agency.
We work with ambitious brands
who have a problem articulating why they’re different, making organic growth a real challenge.
What we do is help them define and unleash the full power of their value
so that they stand out in their market.
Which means they grow strong.
Distilling it all down into a quick, powerful intro means everyone in your business can tell anyone outside your business who you are, what you do, and why you do it in a way that opens up a sales conversation.
What are you interested in?
Tell us your priority and let us see if we can help.